camera talk.

Bing | Decode by Jay-Z Case Study.

This is an example of a successful advertising campaign utilizing different platforms of media (tv, billboards, print etc). It’s really impressive and it was such a creative execution! The amount of time to plan this campaign was a little under 3 months and ran for 1 month straight. As you may have read at the end of this clip, it generated millions of viewers, put his book on a best seller’s list, and branded Bing as one of the top search engines. I may or may not work for an Ad Agency later in life, but this..this is definitely a project I would have definitely been proud of!